Businesses urged to get the ‘skills to succeed’

Employment and Learning Minister, Dr Stephen Farry has launched a new ‘Skills to Succeed’ advertising campaign aimed at highlighting the importance of skills and qualifications for individuals, employers and the economy.

The ‘Skills to Succeed’ campaign, which will run across a variety of media platforms including television, radio, outdoor locations and digital media, aims to highlight the role skills play in supporting individuals and employers and the range of programmes, initiatives and options which are available.

Dr Farry said: “Skills are widely accepted as the key raw material in the modern knowledge-based economy and are a key driver in how we achieve our economic goals. Our main asset is our people.

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“It is on the basis of their talents and skills that we will transform our economy, increase employment, raise productivity and compete globally.

“The new ‘Skills to Succeed’ campaign will support the overall aims of my Department’s Skills Strategy ‘Success through Skills - Transforming Futures’.

“It aims to raise the skills level of the whole workforce, to ensure we are equipping people with the skills and qualifications that they need to achieve their full potential and to support our local businesses and the economy.”

The Minister continued; “No matter what stage you are at in your career, whether starting out and making initial careers choices or deciding to upskill or reskill to improve your employability and career prospects, skills are vital at all levels and throughout everyone’s working life.

ADVICE

“For employers, my Department’s Skills Solutions Service can offer advice and guidance on the range of skills and training programmes available to support local companies.”

Find out more information about the scheme, please go online to: www.nidirect.gov.uk/skills. Alternatively please phone 0300 200 7876.