A Dromore company’s products have been featured in an initiative giving customers of two of Dubai’s leading retailers the chance to enjoy a St Patrick’s Day taste of Northern Ireland.
Viennese whirls, iced squares, chocolate chip brownies and swiss rolls from Graham’s Bakery were among products from seven Northern Ireland companies featured in a major sampling initiative in 10 stores run by Spinney’s and Waitrose.
The promotional drive, a market development campaign by Invest NI, is the first ever to be held in the Emirates
Invest NI’s Dr Vicky Kell, said: “We are delighted to have gained the support from both Spinney’s and Waitrose to showcase the quality, variety and originality of Northern Ireland food from such a broad cross-section of our companies to shoppers in Dubai.
“We have been experiencing rapid growth in sales of our food to the Emirates and Dubai in particular over the past few years. The sampling initiative is designed to raise awareness of our food and its quality and availability on the shelves of the two major retailers in Dubai.”