BANBRIDGE businesses are encouraged to enter the industry-leading Chartered Institute of Marketing (CIM) Ireland Marketing Excellence Awards 2012 to be in with the chance of being recognised by the largest organisation for professional marketers in the world.
Last year, Banbridge-based Agri AD scooped gold in the Alternative Energy and Green Technologies category.
The annual awards provide the opportunity for companies and their leading marketing and sales professionals to showcase their campaigns and the positive impact they have had within their particular industry. Winners will be recognised by CIM, at an exciting ceremony taking place in Titanic Belfast on November 7.
Key partners, event support partners and the CIM Ireland Management Board were joined by Jim Fitzpatrick, BBC Business Correspondent and host of the Awards, to officially open the 2012 awards for entries.
Speaking at the launch CIM Ireland Chairman, John Edmund Hon. FCIM, said: “Northern Ireland industry, across all its sectors, has shown a remarkable ability to respond purposefully to the opportunities that have arisen through the continuing economic downturn.
“We have seen some great marketing campaigns launching over the last 12 months with geographic market expansion and new product and service developments becoming commonplace, not only amongst our largest companies but also in the SME sector. CIM is really looking forward to seeing how these campaigns were conceptualised, delivered and evaluated.
“The organisations that have delivered successful campaigns will already have been rewarded by growth in their business and should be on their way to achieving their ‘bottom-line’ objectives but we know from past history that recognition from CIM also means a lot for the team involved and to potential customers, who tell us they recognise that companies that get their marketing right tend to be those that make the best suppliers and the strongest brands.
“CIM, now in existence for 101 years, is universally recognised as setting the benchmark for the education and accreditation of marketing professionals. With our partners and supporters we look forward to a spectacular awards event on November 7 when we can say well done, we are ‘mightily impressed’ and to those who are not represented – look what you can achieve when you take marketing seriously.”
Dr Vicky Kell, Director of Trade from Invest NI, added: “This is the third year Invest NI have worked with CIM Ireland and the standard of entries never ceases to amaze us. It is vital that companies in Northern Ireland can create and deliver exciting campaigns both here and abroad and we’re delighted to support and encourage marketing professionals and especially in relation to export marketing.”
Peter Fyffe-McFadden, Regional Director – Northern Ireland Kantar Media, commented: “The Marketing Excellence Awards Ireland are one of the most prestigious marketing awards in Ireland. The complexity of campaigns across traditional and online media is fascinating to see, our own clients are demanding ever more media intelligence services that we are delighted to deliver. An award from CIM Ireland can really boost a company’s reputation in the marketplace and acts as a real motivator for the marketing team so I encourage all companies, both small and large, to enter.”
Pinnacle & Sage UK’s General Manager, Bob Anderson, added: “Sage UK is always interested to see how companies combine the latest technologies with traditional mediums to deliver integrated campaigns. The CIM Ireland Marketing Excellence Awards attracts the highest standard of entry and represents the top marketers in Ireland. We’re delighted to support these awards and look forward to seeing this years talent.”
There are 16 award categories which are divided under three headings: Industry, Campaign/Professional and Individual/Professional Achievement. Key business partners include Invest Northern Ireland, Kantar Media and Pinnacle & Sage. Event support partners include Belleek Living, eyesparks, Presseye, Stakeholder Group and Titanic Belfast as venue partner.
For more information on the award categories and tips on what makes a winning entry please go to www.cimireland.net.