Argos has announced that it is to kick off its Black Friday bonanza on Friday, November 18, with the sale running for 13 consecutive days through Cyber Monday (November 28).
Black Friday falls on November 25 and while the deals remain a closely guarded secret, Argos insists there will be some sizable discounts available on a range of technology, toys, consumer electronics and domestic appliances.
The company says it expects it to be a “digital day” again this year.
Last year its website received around 12 million visits on the day itself with customers making 18 transactions a second during peak trading periods.
Over 70 per cent of all visits were from mobile and tablet devices and a quarter of total online sales were fulfilled via the newly introduced Fast Track Same-Day Delivery and Fast Track In-Store Collection services.
Stephen Kelly, Northern Ireland regional manager of Sainsbury’s Argos, said, “Last year’s Black Friday was the biggest and most successful shopping day ever for Argos.
“We have been busy preparing for the Black Friday period for many months now, making sure our website, stores and distribution operations are all geared up in anticipation of high levels of demand for our great range of products.
“Without doubt Black Friday and Cyber Monday have changed how people shop for Christmas in the past few years but we remain focused on making shopping easy and convenient for customers.”
Argos has recruited an additional 10,000 seasonal workers for the festive period and on Black Friday itself, they will be joined by hundreds of head office workers helping out on the shop floor.