This year's John Lewis Christmas advert is titled "Give a little love" which highlights the kindness of the British public during the pandemic.
The John Lewis Christmas TV adverts have proved to be a hit every year, with the short film often telling an emotional and heart-warming story that is designed to spread some festive cheer. The adverts have become such big news, that many people will have a firm favourite. From one of the first ones until now, and including characters such as Moz the Monster and Monty the Penguin, here are all of the John Lewis Christmas adverts.
The first John Lewis Christmas advert has a nod to the lamp scene at the opening of every Pixar film, and shows people creating shadows on a wall with different products.The tagline for this was “Whoever you’re looking for this Christmas.”
This advert from 2008 showed perfect gifts for people, and had the tagline 'if you know the person, you'll find the present.'
This 2009 advert showed children playing with a range of gifts, and was set to a cover of the Guns N’Roses song “Sweet Child O’ Mine”, performed by Taken By Trees.
This advert showed people wrapping or hiding their gifts and was set to Ellie Goulding’s cover of Sir Elton’s “Your Song”. The tagline read 'for those who care about showing they care.'
This advert shows a young boy impatiently waiting for Christmas, in order to give his gift to his parents. Set to Slow Moving Millie’s cover of 'Please, Please, Please Let Me Get What I Want' by The Smiths, the advert ends with the tagline: 'For gifts you can’t wait to give.'
This Christmas advert charts the journey of a snowman and his quest to buy a gift for his loved one. It is set to Gabrielle Aplin's cover of Frankie Goes To Hollywood’s “The Power Of Love”. The tagline was 'give a little more love this Christmas.'
Lily Allen’s cover of Keane’s “Somewhere Only We Know” was the soundtrack to this animated advert of a friendship between a bear and a hare. The hare's gift of an alarm clock to ensure that the bear wakes up for Christmas earned the tagline 'give someone a Christmas they'll never forget.'
This heart warming advert featured a cover of John Lennon’s “Real Love” by Tom Odell and told the story of one boy's penguin toy, and his ideal gift of companionship.
This advert sought to highlight loneliness in elderly people, and showed an old man living on the moon and a young girl's quest to communicate with him. In the end she manages to send him a Christmas gift. The advert was set to a cover of Oasis’ “Half The World Away” by Norwegian artist Aurora.
Set to Randy Crawford’s “One Day I’ll Fly Away”, performed by electronic trio Vaults, this advert shows Buster the Boxer getting his dream of bouncing on a trampoline, after seeing a range of wildlife doing so the night before.
This advert shows the development of a friendship between a child and the monster under his bed. It's set to a cover of the Beatles song “Golden Slumbers” by Elbow.
The first celebrity appearance on the John Lewis Christmas advert was Sir Elton John. The advert looks back on the singers career, and how it all began with the gift of a piano when he was a young boy.
This advert was the first collaboration with Waitrose, and shows a girl and her accident prone dragon friend, Edgar.
This year's John Lewis Christmas advert "Give a little love" highlights the kindness of the British public during the pandemic. The partnership is aiming to raise £4 million for charities FareShare and Home-Start through the campaign, pledging to match all customer donations up to £2 million.