Vital countdown is on

THE countdown is on to Tennent’s Vital 2012! With just a few weeks to go until Northern Ireland’s premier music event of the year, Tennent’s Lager can reveal some exciting new activity that will make fans festival experiences even more unforgettable.

At the end of last year’s festival, we polled fans to find out what they wanted to see more of this year. We’ve taken their feedback on board and as a big thank you to fans for helping make the festival the huge success it is, Tennent’s: Vital Acts of Kindness will be spreading a little festival joy throughout the two days.

Tennent’s: Vital Acts of Kindness gives Tennent’s Vital ticket holders the chance to win some unique prizes and fantastic experiences on site at this year’s festival.

As our first Tennent’s: Vital Act of Kindness, we’re introducing the Tennent’s Bar, where fans can have a seat and enjoy a pint in between sets from this year’s incredible line up.

The Tennent’s Bar is open to all ticket holders of Tennent’s Vital but our facebook friends can reserve a table at a specified time, where the first pint of ice cold Tennent’s will be on us! They’ll enjoy comfy seats and waiter service and can sit back, relax with their friends and enjoy some amazing in bar entertainment.

Fans can reserve their table from Wednesday at 11am via facebook.com/tennentslager.

Everyone who comes into the bar will have the chance to win exclusive prizes from the Tennent’s: Vital Acts of Kindness team. The team will also be roaming the festival giving fans the chance to win some amazing on site experiences and exclusive prizes. We’ll be revealing more details of how fans can get their hands on these prizes closer to the festival.

Aisling Duffy, Marketing Manager at Tennent’s NI comments:

“Our fans have always been crucial to the success of Tennent’s Vital. Their online campaign helped bring the festival back in 2011 and their amazing passion for live music ensured that it was an incredible event. So Tennent’s Vital Acts of Kindness: will give them an even better festival experience and is our way of thanking Tennent’s Vital ticket holders for being the best crowd around.”

This year’s line-up is being hailed as the most exciting bill ever seen at a festival in Northern Ireland! US rock behemoths Foo Fighters headline Day 1 on August 21st with The Black Keys, The Cribs, The Minutes and Trucker Diablo. Day 2 sees Stone Roses bring their all-conquering come back tour to Tennent’s Vital with Florence + The Machine, Rodrigo Y Gabriela, Maverick Sabre and Gerard i2 also gracing Boucher Road Playing Fields on August 22.

Tickets can be secured via the official ticket partner www.ticketmaster.ie.

Tickets are also available in person from Ticketmaster outlets nationwide or via the 24hr Telephone hotlines: (NI & UK) 0844 8472455/ (ROI) 0818 719 300.