THE Coca-Cola Mobile Beat Academy is coming to Belfast as part of Coca-Cola’s global ‘Move to the Beat’ campaign.
On Saturday March 24 from 12-6pm, Belfast’s Victoria Square will feel the full force of Move to the Beat when Coca-Cola’s Mobile Beat Academy rolls into town. This one off flash music and dance experience is a chance for Belfast to ‘Move to the Beat’.
Throughout the day, Beat Flash Mobs will offer passers-by choreographed surprises that capture the energy and excitement of ‘Move to the Beat’. ‘Move to the Beat’ TV will be broadcast on mammoth plasma screens while onlookers enjoy a complimentary Coca-Cola.
Coca-Cola joined forces with Grammy award-winning music producer Mark Ronson, to create an exclusive song - ‘Anywhere in the World’ - featuring Mercury Music Prize 2011 nominee Katy B.
‘Anywhere in the World’ uses the sounds of music, sport, London and Coca-Cola to create the Coca-Cola global music song for London 2012. Five young Olympic Games hopefuls have provided the sounds of their respective sports to create the Move to the Beat song.
“Move to the Beat is all about getting teens excited about London 2012 by tapping into their passion for music and fusing it with sport,” said Mark Ronson.
The Coca-Cola ‘Move to the Beat’ street team will be on hand on the day to show Belfast teens how they can track Mark Ronson’s beat online.
Track the Beat actively engages teens by encouraging them to ‘collect beats’ through Facebook to gain access to exclusive content and prizes. Teens using Track the Beat, available at www.facebook.com/coca-cola, will be able to discover the beats that feature in the Move to the Beat song ‘Anywhere in the World’ and swap them with their friends.
Move to the Beat at www.facebook.com/coca-cola