Dress trend sees bride ‘trash’ her wedding gown

Noeleen Jarddine doesn't worry about getting sand on her dress as she takes in the beautiful surroundings of Tyrella Beach.
Noeleen Jarddine doesn't worry about getting sand on her dress as she takes in the beautiful surroundings of Tyrella Beach.

It’s the biggest dilemma facing a new bride: what to do with their wedding gown once the special day is over? Well for one Banbridge woman she came up with a rather unique creative way of getting more wear out of her dress by ‘trashing it’.

Noeleen Jardine (31) is one a new ‘wave’ of brides who are embracing the American-originated trend of organising a photo-shoot where brides pose in their gowns while using a number of various and imaginatives ways of ‘destroying’ their special dress.

The trend has now arrived on these shores and Noeleen is a trailblazer having approached Banbridge photographer, Neil Keery, to take the pictures. Noeleen, who works for a pre-school and has a 17-week-old baby daughter, Ella-May, chose the beautiful setting of Tyrella Beach, Co. Down to wear her dress for a second time, having got hitched to her partner Mark in Cyprus.

But this wasn’t a traditional photoshoot where the newly-weds strike a pose against the backdrop of a beach; as Noeleen explains, it was about doing something completely different. “We got into the water, lay on the sand. It was so much fun. People stopped to look and I’m sure they thought we weren’t wise!

“I just wanted some natural, unposed pictures and this way, having got married in Cyprus and we returned home and had a reception for friends and family, so this way I got to wear my dress three times,” she says.

Not surprisingly, her dress, a Maggie Sottero-designed number, was left less than pristine condition! But that was soon remedied as Noeleen, with the help of her mum, placed the dress in her bath and it was, she reveals, “good as new”.

Since her ‘trash the dress’ moment last autumn, Noeleen says that she has been delighted by the response from family and friends. “We have the photographs up in our home and everyone has complimented us on them. My sister, Tracey, is getting married and she’s thinking of doing it as well.” Noeleen adds that she was the first bride to approach Neil for a ‘trash the dress’ shoot and from what Neil told the Leader, she is one of many local brides looking to embrace the trend. He says, “I love the fact that this style of shoot allows for unique, fashion-style photographs in scenarios that just wouldn’t be possible on the big day itself! These shoots are great fun, have an element of adventure and allow newlyweds the opportunity to create visually stunning imagery in the most special dress the bride will ever own.